Subway

This is an ad that was made for Subway. It depicts their spokesperson Jared holding up the "fat pants" that he used to wear prior to losing all of his weight from eating all of the Subway sandwiches. This is an ad that speaks to overweight people all over the nation. The people of America are constantly looking for ways to lose the pounds without losing the taste. Subway is feeding off of people's desire to get skinny. Jared, Subway's spokesperson, is sort of a look into the future for the customer. As in, this is what you could look like if you come and eat at Subway.

Their marketing tactic is very smart. They are selling a lifestyle, one that appeals to the average joe. While they are selling their sandwiches and other various lunch items, they are also selling Jared. Jared was just an average man who used Subway to lose weight. Subway is appealing to the every man who will be eating their sandwiches. Instead of having an employee telling someone in a commercial that their sandwiches are healthy, they have a real customer tell the customers that it really did work for him. This gives Subway a positive face for their brand as well as creditability with their customers.

Adidas

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Burger King Ad

The tagline in this ad is "Silly Whopper, thats a Big Mac box". This advertisement for Burger King is trying to make a jab at their competitor, McDonalds. It is showing the consumer what kind of portion they would receive if they ordered a Big Mac at a MacDonalds location, by comparing the box of a Big Mac to that of a Burger King Whopper. It can be clearly seen that the Whopper is to big for the Big Mac box, and therefore superior to the Big Mac itself.

Burger King and McDonalds have been rivals since they first opened their doors and they will continue to compete with each other. This is just one of many ads that are shown by both Burger King and McDonalds in order to have the consumer frequent their place of business instead of their rival. They continually bring up each other in their campaigns in order to make their competitor seem to have inferior products than their's.

This ad is targeted at the average American. The American population is one of the most morbidly obese populations in the world and this has alot to do with fast food and the terribly large portion sizes. As you can see in this commercial, many people and companies feel that bigger makes everything better. The fast food chains continue to compete with each other by trying to match or increase their portion sizes so that consumers feel that they are getting the better deal by going to the place that will give them more bang for their buck.

Free Credit Score.com

Something that I noticed about this ad is that it is false. It boasts about a consumer being able to check their credit score for free. This is not so. I have learned from experience that this is true because I personally signed up for freecreditscore.com in order to tell what my credit score was exactly. I initially thought that this would be a great way to keep everything updated and so I knoew where I was at, and I was sorely dissappointed.

This ad is being served to the younger adult crowd. Mostly people who are getting their first credit card or are handling their own finances by themselves for the first time. They display a band with one main guy and they all seem to be in there mid to early twenties. They make the consumer believe that having a bad credit score will ruin the rest of their lives and they need to keep track of it in order to get what they want out of life. They are basically saying that if people want the fancy houses and cars, then they need a good credit score in order to be able to achieve it all. Then they offer a service so that the people who are aiming to achieve those material possesions can have a good credit score for the future.

Best Buy

This advertisement is used for Best Buy. They have Ozzy Osborne as the lead actor and it is trying to show that Best Buy is ahead of its time and is constantly at the forefront in the electronics world. Ozzy is trying to make the commercial, but they keep having to interupt him in order to give him the new upgrade. Every two seconds the technology is upgraded to make the previous one useless.

Best Buy is trying to market their products to the younger generation. All of the people who are in the younger generation have short attention spans and have an attitude that says "I want it to be new and I want it right now". Instant gratification is something that this generation needs and Best Buy is saying that they can satisfy this need.

Their marketing strategy is to show the consumer that if they want the newest and the most quality goods then they should come and shop at Best Buy. With all of the merchandise that they are showing in the commercial, it is easy for the consumer to assume that all of the products that Best Buy has are all the most recent technologies. No one wants an outdated model of any sort of product, and is trying to show that they cater to this. Soon, in the commercial, Ozzy to becomes outdated as they replace him as the spokesperson of the commercial. In the end the consumer believes that no matter what product it is, Best Buy will never try and sell you something that is outdated

Mac v.s. Microsoft

This commercial is Mac vs. PC. The way that Mac portrays their product is, I feel, very clever. They don't attempt to sell you just one product straightforward. They attempt to sell the consumer the brand of the company. I feel that this is a smart move, for if the consumers believe in the brand as a whole, then by default they will believe in all of the products that fall under the Mac brand.

I know many people who have fallen in love with the Apple brand. Not only do they have a Mac computer, but they own every other Mac product as well. If they get the consumer to believe in the brand, then they create a consumer that is loyal. A loyal consumer will stay true to the brand and will not patronize another store and its products. If the brand has loyal consumers, then they can also count on the fact that people will come back for seconds and keep using the brand and its products.

In this particular ad, they are trying to show the consumer that owning a PC in the long run will end up costing more to the consumer. Consumers are always looking for things that will give them the most bang for their buck. This shows them that with Mac they will recieve a higher quality of service and less money will be taken out of your pocket. With better service for less, to the consumer this becomes a no brainer situation. Mac is, no muss and no fuss for less the price of a PC.

Aveno Commercial

This Aveno commercial is the exact definition of short and sweet. The fact that it is a short commercial in itself, appeals to the consumers. The audience is filled with people with short attention spans, they tend to waiver after just a few short moments, the people lose interest. With the actual content, they appeal to a woman's need for outer beauty. They say that this product moisturizes and helps to heal the skin. This is more geared towards older women, who have the fear of looking older with the tell tale signs being wrinkles.

Bravo TV Commercial

This commercial is about top chef. This is a reality show that premiered on the television channel, Bravo. It starts presenting all the chef who are competing in the challenges. You are immediately drawn in by the piece score in the background, as all of the chefs are in positions that make you feel like they are ready to fight tooth and nail with each other. The two main judges are then presented, telling the audience that this will be an epic battle that no one wants to miss. They bring the audience in with the promise of battles. This appeals to human natures morbid curiousity. They make it impossible for the audience to look away. It is like watching a train wreck. You know that there is no merit in watching it, but for some strange reason, you can not bring yourself to look away.

This commercial starts with a boy in school. He gets distracted by something outside. This boy is looking outside the window while the sounds of the teacher fades into the background. A porsche drives by and as the boy catches a glimpse, everything slows down and he becomes completely enthralled with the car. By using the boy as the main actor, this commercial isn't just looking for their audience to be people who have their licsenses or cars, it is also looking to the future generations. They are selling to the future and the people who will have a car. They aren't just selling a car, but a lifestyle as well. They make porsche become a way of life that everyone should want, wether they can afford it or not.

The boy than goes to the local dealership and finds the newest porsche, he sit in the new porsche. It seems as though he is imagining his future and how his dream is to one day own a porsche. He asks for the dealers business card and says "I'll see you in 20 years". This is what really sells the lifestyle. They are selling the fact that everyone wants a porsche no matter the age, and people will go to any lengths to get one, even spend 20 years of their life working towards it. They make the porsche seem to be worth it. The tag line is "the porsche breeds passion". The porsche is going to give you drive, if people work hard and do whatever they can to get the porsche that they want, then they will succeed in other aspects of their lives.

Kim and a Chicken Salad

This is a display for the new Carls Jr. Chicken Salad. Carls Jr. is appealing to the obvious "sex appeal" in order to snag new, or bring back the old old customers. They are being sneaky and attempting to appeal to both the men and the women. The men are drawn in by the beautiful woman, subconciously they think that if they get this new chicken salad, then maybe they have a shot at also getting the beautiful woman. in regards to the women, they see a very pretty and in shape woman, and they think that maybe if they get the chicken sandwich then they can maybe look like Kim. Carls Jr. is taking this chicken salad and adding a sexy quality to it.

Bing.com Commercial

The Bing.com commercial tries to draw you in with the use of Facebook, because the consumers that they projecting have the internet and in turn have facebook. The people in charge of marketing at Bing.com know that the people who will be using their product are the same people who are using facebook. They use the familiar depictions of facebook in their commercial in order to draw the audience in and make them wonder how the product and facebook are connected with each other. The commercial then further intrigues the audience by stating that it connects to facebook so that when you search something, it will tell you if the friends you have "like" the search. I thought that this was a very smart way to present their product. Everyone asks their friends what they think of a pair of shoes or a particular movie/song. This product gives people a quick way to search and still get the opinions of their friends. This give the search engine the image of being more personal, this sets it apart from the other more detached search engines.

Motts and Me

This brand stands is based off of being wholesome, nutritional, and a commitment to the youth of America, these are all qualities that I most identify with. With its organic ingredients and products that appeal to both adults and children, Motts works hard at creating products that both taste good and are good for you. I have always been very involved in nutrition, and even on their company website they have section completely devoted to nutrition http://www.motts.com/ApplesAndHealth/. I identify with the fact that they also receive awards and honors for commitment to children, as I regularly volunteer at a local children’s hospital. I am a very family oriented person, and the Motts brand puts the extra effort in appealing to all members of the family instead of just one or two. In the commercials that I have seen, Motts depicts happy families that are brought together and are happy. It is different from its competitors mainly because it strives to be more organic and nutritious than other substances. Most juices contain large amounts of processed sugar and ingredients that parents have a hard time pronouncing. The competition focuses on pleasing the child and making them happy with a sugary and an unhealthy product. They do not think to bring up to nutritional ramifications of these juice products. While Motts proudly displays that their juice is 100% Apple Juice. I am very against processed foods, if they can be helped, and all of the sugar that is in Motts Apple Juice is natural and was not artificially added. Quality is something that I find very important in my life, when I do something, I do it to the best of my ability or not at all. Motts connects with me on this level because off of its products are only made with the most quality of apples. I admire the fact that they don’t take the easy way out by just adding sugar and calling it a day, just like me, they feel that quality is worth going the extra mile. The quote that resinated with me the most was “Discover how Motts can be part of your family’s healthy lifestyle”, Motts, like myself, truly makes the effort to help the quality of life by providing a quality and healthy product that the family can still enjoy together. http://www.youtube.com/watch?v=Kns86_QA9R4

Sidekick 4g

This commercial is for a Tmobile Sidekick 4g. This commercial depicts two people standing against a plain white background, this is most likely for the purpose of not distracting the consumer so that they may focus all of their attention on the product. On one side they have the "Tmobile spokesgirl" she has been a repeat in the Tmobile ad campaign that people have come to recognize in association with the brand. We see a new face in this commercial in the shape of a young man who then begins to rap. It may just be my personal opinion, but I don't understand......literally I don't understand what the guy is rapping about. It seems like that is the point as they then begin to show a prompter at the bottom of the screen that sort of translates what the guy is saying because he is going so fast. Now, when I am watching tv, I know the last time I want to do is force my brain to function so that I can read what is being said. This could explain why I dislike foreign films. While i understand he is rapping about how cool this new phone is, I don't really understand why they couldn't let him be understood.

Motts Commercial

Motts is priding itself on its invisible fruits and vegetables. It is basing this idea off the fact that most kids really dislike any sort of visible fruits or vegetables. This appeals to parents because it is a way that their children can get the nutrition that they need from those fruits and veggies without their kids knowing that they are. This helps parents so that they do not have to have the inevitable fight that has always surrounded kids eating healthy food. Something I noticed was that the commercial depicts an extremely happy family, the consumer assumes that this product will lead to a picture perfect family. To go even further, we can see that the advertiser is trying very hard to create the illusion of a picture perfect family by having everyone match. Something I noticed while watching this commercial, I noticed that each "family member" was wearing green. I think this mentally brings the actors together to seem more like a family.

My first thoughts when seeing this commercial were, "So this was about a car.....right?" This minute long commercial long commercial left me feeling confused at the very least. I could not understand what this little boy in a star wars costume had to do with the car. This leads me to believe, what I have suspected about commercials for a long time, they are slowly losing their focus. It is a pattern that I have found in commercials. I find myself wondering what the purpose of them was. I don''t believe that this was their desired effect.