Motts is priding itself on its invisible fruits and vegetables. It is basing this idea off the fact that most kids really dislike any sort of visible fruits or vegetables. This appeals to parents because it is a way that their children can get the nutrition that they need from those fruits and veggies without their kids knowing that they are. This helps parents so that they do not have to have the inevitable fight that has always surrounded kids eating healthy food. Something I noticed was that the commercial depicts an extremely happy family, the consumer assumes that this product will lead to a picture perfect family. To go even further, we can see that the advertiser is trying very hard to create the illusion of a picture perfect family by having everyone match. Something I noticed while watching this commercial, I noticed that each "family member" was wearing green. I think this mentally brings the actors together to seem more like a family.
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