This commercial is Mac vs. PC. The way that Mac portrays their product is, I feel, very clever. They don't attempt to sell you just one product straightforward. They attempt to sell the consumer the brand of the company. I feel that this is a smart move, for if the consumers believe in the brand as a whole, then by default they will believe in all of the products that fall under the Mac brand.
I know many people who have fallen in love with the Apple brand. Not only do they have a Mac computer, but they own every other Mac product as well. If they get the consumer to believe in the brand, then they create a consumer that is loyal. A loyal consumer will stay true to the brand and will not patronize another store and its products. If the brand has loyal consumers, then they can also count on the fact that people will come back for seconds and keep using the brand and its products.
In this particular ad, they are trying to show the consumer that owning a PC in the long run will end up costing more to the consumer. Consumers are always looking for things that will give them the most bang for their buck. This shows them that with Mac they will recieve a higher quality of service and less money will be taken out of your pocket. With better service for less, to the consumer this becomes a no brainer situation. Mac is, no muss and no fuss for less the price of a PC.
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