Free Credit Score.com

Something that I noticed about this ad is that it is false. It boasts about a consumer being able to check their credit score for free. This is not so. I have learned from experience that this is true because I personally signed up for freecreditscore.com in order to tell what my credit score was exactly. I initially thought that this would be a great way to keep everything updated and so I knoew where I was at, and I was sorely dissappointed.

This ad is being served to the younger adult crowd. Mostly people who are getting their first credit card or are handling their own finances by themselves for the first time. They display a band with one main guy and they all seem to be in there mid to early twenties. They make the consumer believe that having a bad credit score will ruin the rest of their lives and they need to keep track of it in order to get what they want out of life. They are basically saying that if people want the fancy houses and cars, then they need a good credit score in order to be able to achieve it all. Then they offer a service so that the people who are aiming to achieve those material possesions can have a good credit score for the future.