This commercial starts with a boy in school. He gets distracted by something outside. This boy is looking outside the window while the sounds of the teacher fades into the background. A porsche drives by and as the boy catches a glimpse, everything slows down and he becomes completely enthralled with the car. By using the boy as the main actor, this commercial isn't just looking for their audience to be people who have their licsenses or cars, it is also looking to the future generations. They are selling to the future and the people who will have a car. They aren't just selling a car, but a lifestyle as well. They make porsche become a way of life that everyone should want, wether they can afford it or not.

The boy than goes to the local dealership and finds the newest porsche, he sit in the new porsche. It seems as though he is imagining his future and how his dream is to one day own a porsche. He asks for the dealers business card and says "I'll see you in 20 years". This is what really sells the lifestyle. They are selling the fact that everyone wants a porsche no matter the age, and people will go to any lengths to get one, even spend 20 years of their life working towards it. They make the porsche seem to be worth it. The tag line is "the porsche breeds passion". The porsche is going to give you drive, if people work hard and do whatever they can to get the porsche that they want, then they will succeed in other aspects of their lives.