The Bing.com commercial tries to draw you in with the use of Facebook, because the consumers that they projecting have the internet and in turn have facebook. The people in charge of marketing at Bing.com know that the people who will be using their product are the same people who are using facebook. They use the familiar depictions of facebook in their commercial in order to draw the audience in and make them wonder how the product and facebook are connected with each other. The commercial then further intrigues the audience by stating that it connects to facebook so that when you search something, it will tell you if the friends you have "like" the search. I thought that this was a very smart way to present their product. Everyone asks their friends what they think of a pair of shoes or a particular movie/song. This product gives people a quick way to search and still get the opinions of their friends. This give the search engine the image of being more personal, this sets it apart from the other more detached search engines.
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