This Aveno commercial is the exact definition of short and sweet. The fact that it is a short commercial in itself, appeals to the consumers. The audience is filled with people with short attention spans, they tend to waiver after just a few short moments, the people lose interest. With the actual content, they appeal to a woman's need for outer beauty. They say that this product moisturizes and helps to heal the skin. This is more geared towards older women, who have the fear of looking older with the tell tale signs being wrinkles.
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