This is a display for the new Carls Jr. Chicken Salad. Carls Jr. is appealing to the obvious "sex appeal" in order to snag new, or bring back the old old customers. They are being sneaky and attempting to appeal to both the men and the women. The men are drawn in by the beautiful woman, subconciously they think that if they get this new chicken salad, then maybe they have a shot at also getting the beautiful woman. in regards to the women, they see a very pretty and in shape woman, and they think that maybe if they get the chicken sandwich then they can maybe look like Kim. Carls Jr. is taking this chicken salad and adding a sexy quality to it.
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