Subway

This is an ad that was made for Subway. It depicts their spokesperson Jared holding up the "fat pants" that he used to wear prior to losing all of his weight from eating all of the Subway sandwiches. This is an ad that speaks to overweight people all over the nation. The people of America are constantly looking for ways to lose the pounds without losing the taste. Subway is feeding off of people's desire to get skinny. Jared, Subway's spokesperson, is sort of a look into the future for the customer. As in, this is what you could look like if you come and eat at Subway.

Their marketing tactic is very smart. They are selling a lifestyle, one that appeals to the average joe. While they are selling their sandwiches and other various lunch items, they are also selling Jared. Jared was just an average man who used Subway to lose weight. Subway is appealing to the every man who will be eating their sandwiches. Instead of having an employee telling someone in a commercial that their sandwiches are healthy, they have a real customer tell the customers that it really did work for him. This gives Subway a positive face for their brand as well as creditability with their customers.