This advertisement is used for Best Buy. They have Ozzy Osborne as the lead actor and it is trying to show that Best Buy is ahead of its time and is constantly at the forefront in the electronics world. Ozzy is trying to make the commercial, but they keep having to interupt him in order to give him the new upgrade. Every two seconds the technology is upgraded to make the previous one useless.
Best Buy is trying to market their products to the younger generation. All of the people who are in the younger generation have short attention spans and have an attitude that says "I want it to be new and I want it right now". Instant gratification is something that this generation needs and Best Buy is saying that they can satisfy this need.
Their marketing strategy is to show the consumer that if they want the newest and the most quality goods then they should come and shop at Best Buy. With all of the merchandise that they are showing in the commercial, it is easy for the consumer to assume that all of the products that Best Buy has are all the most recent technologies. No one wants an outdated model of any sort of product, and is trying to show that they cater to this. Soon, in the commercial, Ozzy to becomes outdated as they replace him as the spokesperson of the commercial. In the end the consumer believes that no matter what product it is, Best Buy will never try and sell you something that is outdated
No comments:
Post a Comment